Amazon Image Requirements The Complete Checklist Before You Upload

Every rule Amazon checks on your product images: pure white background, 85% frame fill, pixel size, file format and naming. Run your photos through this checklist and stop losing listings to suppression.

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Main Image: The 3 Hard Rules

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Amazon reviews the MAIN image automatically, and breaking any of these rules can suppress the listing from search. 1) Pure white background, exactly RGB 255, 255, 255, not off-white, grey or transparent. 2) The product fills at least 85% of the frame, so on a 2000 × 2000 px canvas the product's longest side spans about 1,700 px. 3) Only the actual product that's in the box, with no text, logos, watermarks, badges, borders or extra props. Pure white RGB 255 • 85% frame fill • Product only

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Technical Specs at a Glance

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Zoom activates at 1,000 px on the longest side, but 1,600 to 2,000 px or more gives sharp zoom on retina and mobile screens. Use a square 1:1 canvas so products display consistently in search. JPEG is preferred, with TIFF, PNG and non-animated GIF also accepted. Export in sRGB and keep each file under 10 MB. Name files with the product identifier and view code, for example B0XXXXXXXX.MAIN.jpg, then PT01, PT02 for secondary images, with no spaces or dashes. 1,000 px min • 2,000 px recommended • JPEG, sRGB, under 10 MB

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Secondary Images: Where You Win the Sale

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The main image earns the click, the other slots do the convincing, and they follow looser rules. Listings accept up to 9 images, so use them all: alternate angles, close-up details, lifestyle scenes, scale shots and infographics. Secondary images can use real backgrounds, props, models and text callouts, as long as the product shown matches what the customer receives. Keep any text large enough to read on a phone. Up to 9 images • Lifestyle allowed • Infographics allowed

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Top Reasons Amazon Rejects Images

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Most suppressions come down to three repeat mistakes. A background that isn't truly white: grey corners, shadows or a slight color cast fail the check, fixed with a manual clipping path and a clean RGB 255 fill. A product that's too small or cut off: fixed by re-cropping to a square canvas so it fills 85% with an even margin. Text, logos or extra items on the main image: fixed by removing them and moving that content to secondary slots. Clipping path • White fill • 85% re-crop

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Category Notes to Check

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Amazon's category style guides can add rules on top of the general spec, so check yours before a large upload. Apparel usually needs a consistent on-model, flat-lay or invisible ghost mannequin look, and visible stands or hangers are a frequent problem on main images. Jewelry and reflective products show every dust spot under zoom, so clean retouching and accurate metal and stone color matter most. Multi-packs and bundles must show exactly the quantity included, with consistent framing across every variant.

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Make Your Whole Catalog Amazon-Ready. Same Day. Same Standard.

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From 10 SKUs to 10,000, our human editors deliver Amazon-compliant images to spec: manual clipping paths, pure RGB 255 white backgrounds, 85% framing, color correction, resizing and ASIN-based file naming, all consistent across every batch. Need it urgently? Use our One Hour Express Service for priority files. For 21+ years we've worked as a real production partner for e-commerce brands, sellers and agencies.

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Amazon Image Requirements: FAQ